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Brand Protection for Employers using Recruitment Agencies

For any organisation, protecting and developing your brand is essential to the health and growth of your business. Your brand or identity forms the foundation of how your organisation is perceived, both internally by employees, and externally by partners and customers.

Getting your brand ‘right’ and maintaining should never be underestimated as it effects every aspect of an organisation from quality, services, sales to attracting top talent. When using multiple recruitment agencies, it becomes extremely difficult to ensure that they are promoting your brand in the correct manner, causing risk of a diluted brand. 

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The following guide includes: 

  • Why is branding important?
  • Importance of a 'Strategic Positioning Framework'
  • Third-party brand management
  • Creating a structured candidate attraction plan 
  • Appointing an RPO specialist 

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